Simple. Not plain.

Puristi is a design showcase by Johannes Haukkala based in Finland—working to design long-term solutions for brands and digital experiences with focus on what’s relevant. Contact me →

Work

Selected Clients

I work with clients based on a shared vision for how to create a more beautiful and functional digital future though design.

Autolle.com
Birch&Tales
Caravanlandia
Cent
Contia
Days of Summer
Docue
Heatco
Fimma
Gofore
PAKE
REDI
Lämpöpartio
MV
Mölinä Acoustics
Samla Capital
Saagatalot
Sikla
Siparila
Talenom
Vincit
Woima Group

List of Cases

Currently working as a freelance designer. Previously Product Designer at the legal tech company Docue, Digital AD & Partner at Slogan, and Designer & Partner at Cloqqa®.

Client
Project
Year
Studio
Days of Summer
Identity, Ecommerce
2025
Puristi Works
Docue
Inhouse Product Designer
2021-2025
Docue
Nádor+Nádor
Visual identity, Website
2023
Puristi Works
Unicom
Visual identity, Website
2023
Puristi Works
Talousjohtaja.com
Visual identity, Website
2022
Puristi Works
Mölinä Acoustics
Branding, Website Design & Build
2021
Puristi Works
Cent
Website Design
2021
Slogan
Northoutdoor
Ecommerce Design
2021
Slogan
Autolle.com
Web Service Design
2021
Slogan
Fimma
Website Design
2021
Slogan
Caravanlandia
Branding, Website
2020
Slogan
Saagatalot
Website
2020
Slogan
REDI
Website
2019
Slogan
Sikla
Website
2019
Slogan
Gofore
Website
2019
Slogan
Siparila
Website
2018
Slogan
Kumipallo4000
Website
2018
Slogan
Cloqqa® (In-house)
Web App, Website
2016-2019
Cloqqa®
Services

Most of the capabilites of a large design agency, but with the efficiency and flexibility of a one-man-studio. Feel free to get in contact to see how design might help your business.

Branding

Brand guidelines
Creative Direction
Design Direction
Design strategy
Iconography
Image language
Logotypes & Marks
Naming
Visual identity design

Digital Design

Animation
Design systems
Digital identities
Digital product design
E–commerce
Prototypes
Social media templates
UX/UI design
Websites

Contact

My work consists of the collaboration between digital experiences, and brand identities, focusing on digital design. For the past decade, I’ve done my best in creating simple and long-term solutions for brands and people.

I work remotely from Kokkola, Finland. It is located on the coast of Gulf of Bothnia, the northernmost part of the Baltic Sea.

Puristi™ Works
Johannes Haukkala
Oliivilehdontie 2
FI-67300
Kokkola

+358 40 742 8818
hi@puristi.fi